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ACCA Integrated Report 2016 Our strategic focus for 2016-17

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Our strategic focus for 2016-17

Over the past 12 months, we have invested in major changes to keep the ACCA Qualification robust, relevant and in demand. In the coming year, our focus will be on maximising the assets we have invested in during 2015–16 and exploit the full potential of the changes we have made.

We will also continue to roll out further improvements to the ACCA Qualification to ensure it is demanded by employers. We also need to convey more clearly the value ACCA membership provides and ensure we respond to specific market differences around what drives satisfaction. All this will see us prioritise:
 

Delivering member value
By investing in our relationship with our members, demonstrating ACCA’s reputation and value to them, and showing ACCA is a lifetime career partner.

Promoting our new exam flexibility
So that students take full advantage of our new four exam sessions model, benefitting their employers and improving their progress to membership.


Our people focus will be on developing leadership capability at all levels within ACCA and protecting and enhancing the collective wellbeing of ACCA’s workforce.