Our Focus for 2017–18

Next year, we'll focus on these three over-arching strategic priorities:

Attract and Develop: building greater market adoption

We’ll ensure the market’s ready to embrace the changes to the ACCA Qualification. We’ll also re-examine our student recruitment strategy and develop an integrated approach to learning support so we can help more of our current students reach their ACCA goals.

Sustain and Lead: delivering member value

We’ll continue our focus on enhancing our value and reputation to our members, demonstrating that we are an essential lifetime career partner. This will include building member pride in our brand, growing our network of ACCA member advocates, and demonstrating the value of our strategic alliance with CA ANZ.

Flexible delivery: digitally enabling our strategy

We’ll focus on a deeper digital transformation to 2020 and beyond so we can be agile and responsive to rapidly evolving member and student needs. This will include personalising products and services and using technology to deliver a leading-edge customer experience. We’ll also leverage our information more successfully so we can make more effective data-driven decisions.