Our Strategy to 2020
Our Strategy to 2020 vision is for ACCA to be #1 in developing professional accountants the world needs. We want ACCA members to be seen as world leaders in the profession; for their skills and the impact of their contribution.
To do that, our outputs – from the ACCA Qualification right through to our Professional Insights – should be unrivalled. They should respond to anticipate the needs of business and society. Our brand should also reflect this high level of aspiration and dedication.
To help achieve our Strategy to 2020, we track six key performance indicators. They are: Our Vision, Our Difference, Attract, Lead, Develop and Sustain.
Our vision for 2020
OutcomesOn behalf of our members
Inspire people everywhere in the world to choose ACCA
Grow our network to support our stakeholders to achieve their goals
Demonstrate the value of a lasting relationship with ACCA
Our focus in 2016-17
Each year we focus on a number of strategic priorities. They respond to particular challenges or areas where we feel we should have done better in the preceding year.
In 2016-17, our strategic priorities were:
Delivering member value
by investing in our relationship with our members, demonstrating ACCA’s reputation and value to them, and showing ACCA is a lifetime career partner.
Promoting our new exam flexibility
so that students take full advantage of our new four session model globally, improving their progress to membership and benefiting their employers.
Growing our pipeline
through the recruitment of those capable of success and being more proactive in helping our students and members along their ACCA journey.