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Strategy and risk

Our Strategy to 2020

Our vision for 2020

Our vision

To be #1 in developing professional accountants the world needs

Our difference

reach, relevance and resources

Outcomes

On behalf of our members
Attract

Inspire people everywhere in the world to choose ACCA

Develop

Grow our network to support our stakeholders to achieve their goals

Sustain

Demonstrate the value of a lasting relationship with ACCA

Lead

Use our pre-eminent brand and reputation to influence the market

Capabilities

to deliver
Customer-centered solutions

Driven by superior market insights

High-performing people

Motivated to deliver our strategy

Excellence

Across all of our operations

Flexible delivery

Digitally enabled and flexible delivery that is responsive to evolving customer needs

Although our Strategy to 2020 remains valid, we have taken the opportunity to broaden our vision definition for the coming and successive years.

Our revised vision is to be #1 in developing the accountancy profession the world needs and our measure of success remains the number of ACCA members globally. The change in our vision statement recognises the greater emphasis we will be putting on aspects of our strategy that support the accountancy profession as a whole, allowing us to both widen our opportunities and emphasise our focus on delivering value to the wider profession, alongside supporting our members.

Our vision of being #1 in developing the accountancy profession the world needs recognises ACCA’s critical role to shape and lead the profession. Through our global network of members, future members and partners we will deliver value to the public by:

  • acting in the public interest
  • promoting ethical business
  • supporting economic growth.

This links explicitly to UN Sustainable Development Goals 4 (Quality education), 9 (Industry, innovation, infrastructure), 10 (Reduced inequality), 11 (Sustainable cities and communities), 12 (Responsible consumption and production) and 13 (Climate change).

Our difference

ACCA's reach, relevance and resources combined are what make us so different and are at the heart of our success; this is our great source of competition:

  • Reach – our global network, outlook and ambition which is at our core
  • Relevance – our comprehensive, flexible and accessible qualification which enhances employability
  • Resources – our scale and ability to generate, leverage and deliver value on behalf of our members.

Our outcomes on behalf of our members

We will attract a diverse range of talent to the profession through offering an accessible and flexible qualification which provides a broad range of skills and the ethical compass demanded by employers in every sector around the world.

This links explicitly to UN SDG 4: Quality education: ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

We will develop complete finance professionals who are supported, trained, examined and regulated to the same high standard globally.

This links explicitly to UN SDG 4: Quality education: ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

A vibrant future for ACCA and our members will be sustained through growing our presence in existing and emerging markets.

This links explicitly to UN SDG 9: Industry, innovation, infrastructure: build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation.

We will lead the profession in demonstrating to policy makers, employers and the public the value professional accountants bring to society by creating successful businesses and sustainable economies.

This links explicitly to UN SDG 9, 11 (Sustainable cities and communities), 12 (Responsible consumption and production) and 13 (Climate change).

Our capabilities to deliver

Customer-centred solutions driven by market insights. We will lead the development of the profession by anticipating and understanding market needs to develop a relevant, rigorous and high-quality qualification that our customers need and value.

High-performing people motivated to deliver our strategy. Our people, diversity and values are at the heart of what makes ACCA unique and successful. We will be outcome and performance focused, energising and empowering our people to deliver their best for ACCA.

Excellence across all aspects of our operations. We will be operationally excellent, delivering maximum value and focusing the organisation towards continuous improvement.

Digitally enabled and flexible delivery that is responsive to evolving customer needs. We will be proactive and responsive, delivering efficiently through our digital capabilities and global, regional and local relationships.

Beyond 2020

We have started working on our Strategy to 2025 development and progressing this will be an important part of our programme of work in 2018-19.

Learn how our connections help everyone

Since 1904, ACCA has forged powerful relationships – across countries, sectors, and our varied stakeholders – that have helped build a strong global profession.

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